The Listro Movement
The Listro Movement is a circular concept for shoe brand Dechase. Inspired by Ethiopian urban culture, the concept reinvigorates the craft of shoe shining. The Listro Movement consists of three parts: a pop-up store (The Listro Bar), a product (The Listro Box) and a partnership program (The Listro Partners). The three components have the shared purpose of encouraging customers to take better care of their shoes, while simultaneously fostering a community.
Concept, Design & Creative Direction by Studio Kebena
